// Performance
SPEED THAT SELLS.
A fast site ranks higher, feels better and sells more. We tune Core Web Vitals to the green and strip out everything that slows you down — so visitors stay, convert, and Google rewards you for it.
Every millisecond counts.
Speed isn't a nice-to-have — it's revenue. Conversions fall with every extra second a page takes to load, and Google uses Core Web Vitals as a direct ranking signal. Slow sites lose customers and rankings at the same time.
Whether it's a sluggish existing site or a fresh build, we find the bottlenecks — heavy images, render-blocking scripts, bloated themes and plugins — and fix them at the source. Then we measure, so the gains are real and they stick.
What's included.
Core Web Vitals
LCP, CLS and INP tuned into Google's green for better rankings and a smoother feel.
Speed Audit
A full diagnosis of what's slowing you down, with a clear, prioritised fix list.
Image & Asset Optimisation
Next-gen formats, compression and lazy loading for dramatically lighter pages.
Caching & CDN
Global edge caching so your site loads fast wherever your visitors are.
Lean Code
Hand-trimmed HTML, CSS and JavaScript — no bloated builders or unused libraries.
Ongoing Monitoring
We keep an eye on real-world performance over time so it never slips back.
How we make your site faster
Speed work is methodical: measure, fix the biggest bottlenecks first, then prove the improvement. No guesswork, just faster pages.
01 — Measure
We benchmark your site with the same tools Google uses, capturing Core Web Vitals and real-world load times across mobile and desktop. You cannot improve what you do not measure, so this comes first.
02 — Diagnose
We pinpoint exactly what is slowing you down: oversized images, render-blocking scripts, bloated themes, slow hosting or too much third-party code. You get a clear list ranked by impact.
03 — Optimise
We compress and convert images to next-gen formats, trim and defer scripts, streamline CSS and add smart caching. Each change targets a specific metric, not a vague tidy-up.
04 — Tune Core Web Vitals
We focus on the metrics Google ranks on: largest contentful paint, layout shift and interaction responsiveness, getting them into the green where they directly support your search visibility.
05 — Verify and protect
We re-test to prove the gains are real, then put monitoring in place so performance does not quietly slip back as new content and changes are added over time.
Faster websites for Cheshire businesses
We help businesses across Cheshire and the North West, from Knutsford and Macclesfield to Congleton, Crewe and Sandbach, turn slow websites into fast ones. A quicker site means lower bounce rates, more enquiries and better Google rankings, wherever your customers are based.
Performance is closely tied to how a site is built and hosted. We combine speed work with solid web design foundations, support it with fast managed hosting, and pair it with SEO so the speed gains translate into rankings. See our recent work for sites built fast from the ground up.
PERFORMANCE, ANSWERED.
What are Core Web Vitals?
Core Web Vitals are three Google metrics that measure real user experience: how fast the main content loads, how stable the layout is while loading, and how quickly the page responds to interaction. Google uses them as a ranking signal, so green scores help your visibility.
Does site speed affect Google rankings?
Yes. Speed is a confirmed ranking factor, and Core Web Vitals feed directly into how Google assesses your pages. Beyond rankings, faster sites keep more visitors, because people abandon pages that take more than a few seconds to load.
How much faster can you make my site?
It depends where you are starting from, but slow sites often see load times cut by half or more once images, scripts and caching are sorted. We benchmark before and after, so you see the exact improvement rather than taking it on trust.
Why is my website slow?
Common culprits are huge unoptimised images, heavy page builders, too many plugins or third-party scripts, and cheap shared hosting. We identify which of these apply to your site, then fix the ones holding you back the most.
Do I need ongoing performance work?
Often, yes. Sites tend to slow down over time as new images, pages and tools are added. A care plan keeps an eye on speed and Core Web Vitals so the gains we make hold up long after the initial work.
READY TO SPEED UP?
Send us your site and we'll run a free speed check, then tell you exactly what's holding it back — usually within a day.
Get in touch